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Published on: July 22, 2008
Type of content: CASE STUDY
Format: Unknown
Price: FREE

Overview:
To support its shift to a global enterprise model, real estate giant Jones Lang LaSalle recently began to unify its approach to customer relationship management at the enterprise level. The company adopted Microsoft Dynamics® CRM as an enterprise standard, replacing Salesforce.com, which had been popular among brokers in local offices in the Americas. Microsoft Dynamics CRM has enabled Jones Lang LaSalle to share customer and account information globally, while still offering functionality tailored to the unique processes of its many business units and more than 700 local offices. Compared to Salesforce.com, Microsoft Dynamics CRM offers Jones Lang LaSalle global access to consistent customer information, more efficient customization and integration with other enterprise systems, and broader adoption by its diverse international user base.