by SPSS Inc. Worldwide Headquarters
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Published on: May 01, 2009
Type of content: CASE STUDY
Format:
Unknown
Length: 3 pages
Price: FREE
Overview:
In this case study, Cablecom recognised the key to tackling churn was to identify the point at which customers become dissatisfied with the service and before they made the decision to switch to an alternative provider.
As a result, the company turned to SPSS for help to support an enterprise feedback management program and to make use of predictive analytics technology to better understand its customers, in terms of their characteristics, behavior and attitudes.
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