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Data Quality: A Survival Guide to Marketing by SAP America, Inc.
January 05, 2011 - (Free Research) Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.
Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc.
November 08, 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be required to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experience strategy.
Business Skill Courseware by SkillSoft Corporation
SkillSoft’s Business Skills Library focuses on behavioral skills that are designed for business professionals and key to performance regardless of job responsibility, as well as the skills and knowledge that are relevant to the various areas of functional responsibility in today’s business organizations.
crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects
crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com.
Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM
May 2012 - (Free Research) This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments.
Guidebook: Oracle Cloud Services by ComputerWeekly.com
May 2012 - (Free Research) This independent report from analysts, Nucleus Research offers a critical assessment of Oracle’s Cloud Services.
BancVue is Winning the War Against the Big Banks with Sugar Professional by SugarCRM Inc.
November 2010 - (Free Research) Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional.
Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.
January 2012 - (Free Research) In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.
CRM Solutions For The Finance And Insurance Industries by SAP America, Inc.
February 2011 - (Free Research) Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.
The Art of Social Sales by Oracle Corporation
November 2009 - (Free Research) Read this paper for a discussion from some of the top corporate leadership and thought leaders on how social selling, a.k.a. Sales 2.0, works in specific industries. Listen to what they have to say about how high tech, non-profits, retail, sports, and telcos do it.
Healthcare Payers Accelerate Business Performance with Sybase IQ by Sybase, an SAP company
May 2011 - (Free Research) Insurance providers must stay on top of revenue, sales performance, marketing effectiveness, and customer retention to strengthen the link between strategy and execution. Sybase IQ accelerates performance in the environment that insurance providers already have, enabling the growth of their solution as the business grows.
CRM Your Salespeople Will Love by Oracle Corporation
September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Gartner: A perspective on Android 2.2 for the enterprise by ComputerWeekly.com
September 2010 - (Free Research) With the announcement of Android 2.2, code named "Froyo," Google targets the enterprisemarket for the first time. This release has features to enable devices that can be grantedsupport under the "appliance level" of the Gartner Managed Diversity Framework.
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