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The Customer Loyalty Conundrum by SAP America, Inc.
September 30, 2010 - (Free Research) In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.
Why Business Rules Are Critical for Retail Success by FICO
December 22, 2011 - (Free Research) With customer centricity the rallying cry for today’s retailers, retail organizations must create systems that support highly personalized and targeted decisions across multiple channels. Learn how successful retail organizations are using business rules management for marketing and merchandising operations programs to achieve customer centricity.
BancVue is Winning the War Against the Big Banks with Sugar Professional by SugarCRM Inc.
November 08, 2010 - (Free Research) Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional.
Data Integration Platforms - Talend by Talend
August 01, 2011 - (Free Research) In this white paper, Philip Howard reviews the current market for data integration platforms, paying particular attention to open source offerings from Talend.
Data Quality: A Survival Guide to Marketing by SAP America, Inc.
January 05, 2011 - (Free Research) Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.
Healthcare Payers Accelerate Business Performance with Sybase IQ by Sybase, Inc.
May 04, 2011 - (Free Research) Insurance providers must stay on top of revenue, sales performance, marketing effectiveness, and customer retention to strengthen the link between strategy and execution. Sybase IQ accelerates performance in the environment that insurance providers already have, enabling the growth of their solution as the business grows.
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