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Browse Directory>   Business SolutionsSales and MarketingCustomer Experience Management (CEM)
 
ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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The Customer Loyalty Conundrum by SAP America, Inc.

September 30, 2010 - (Free Research) In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Managing the customer experience across channels -- a manager's guide by Oracle Corporation

May 06, 2011 - (Free Research) This eBook explores optimizing and analyzing data collected from each channel and how to apply the findings to a customer experience management (CEM) strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Experience Exchange E-Zine Issue 2 by SearchCRM

January 31, 2012 - (Free Research) This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.
(EZINE) VIEW ABSTRACT | GO TO

Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc.

October 18, 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

BancVue is Winning the War Against the Big Banks with Sugar Professional by SugarCRM Inc.

November 08, 2010 - (Free Research) Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy by SugarCRM Inc.

November 08, 2010 - (Free Research) Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Premise vs. Hosted Contact Center: Total Cost of Ownership Analysis by inContact

August 08, 2011 - (Free Research) This white paper presents the results of a total cost of ownership (TCO) analysis comparing premise-based and hosted contact center platforms.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Maximize the Customer Experience: Balancing the Service Level Mix in the Call Center by inContact

January 10, 2011 - (Free Research) Supported by insights from Peppers & Rogers Group and inContact, this white paper will explore the benefits of applying the right mix of self-service and agent-assisted support to meet customer expectations effectively and maximize business outcomes.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Optimizing Service Channels: Five Essential Tips for Balancing Customer Support and Controlling Support Costs by inContact

January 10, 2011 - (Free Research) This white paper discusses the ways in which organizations are striving to maintain excellent customer service for all types of clients while at the same time controlling support costs. Read this white paper to learn more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Assessment Cross-Channel Experience Assessment by IBM

November 17, 2011 - (Free Research) This paper offers information on rapidly developing a cross-channel strategy that reflects current customer trends and priorities, assesses a company’s Channel Capability Maturity, and helps to determine optimal future maturity needed to support the channel strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Experience Exchange E-Zine: Bridging the Customer Experience Chasm by Tealeaf

November 29, 2011 - (Free Research) With rapidly changing demands, customer experience management (CEM) can be a tricky craft within your organization's processes. Customer Experience Exchange is a brand new bi-monthly e-zine focused on CEM tips, best practices and techniques. Check out the first ever issue now, exclusively here.
(EZINE) VIEW ABSTRACT | GO TO

Navigating the path to satisfying online customer experience by Tealeaf

November 23, 2011 - (Free Research) Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences.
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Removing Struggle from Online Shopping: Findings from Econsultancy's Customer Experience Survey by Tealeaf

November 02, 2011 - (Free Research) This is a white paper compiled of survey findings on understanding a business' online customer experience.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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