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Assessing the Total Cost of Ownership for BI by LogiXML
January 31, 2012 - (Free Research) This report provides mid-market organizations a framework for evaluating the total cost of ownership (TCO) of business intelligence (BI) solutions.
Customer Experience Exchange E-Zine Issue 2 by SearchCRM
January 31, 2012 - (Free Research) This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.
Forrester Wave: Open Source Business Intelligence by Actuate
January 16, 2012 - (Free Research) Need to compare open source business intelligence (BI) technologies and understand which vendor leads the pack? Download Forrester’s evaluation of open source BI vendors and learn why Actuate BIRT is named the leader due to its richness of reporting functionality.
Why Business Rules Are Critical for Retail Success by FICO
December 22, 2011 - (Free Research) With customer centricity the rallying cry for today’s retailers, retail organizations must create systems that support highly personalized and targeted decisions across multiple channels. Learn how successful retail organizations are using business rules management for marketing and merchandising operations programs to achieve customer centricity.
Customer Experience Exchange E-Zine: Bridging the Customer Experience Chasm by Tealeaf
November 29, 2011 - (Free Research) With rapidly changing demands, customer experience management (CEM) can be a tricky craft within your organization's processes. Customer Experience Exchange is a brand new bi-monthly e-zine focused on CEM tips, best practices and techniques. Check out the first ever issue now, exclusively here.
Data Quality: A Survival Guide to Marketing by SAP America, Inc.
January 05, 2011 - (Free Research) Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.
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